On March 15, 2022, the City Council renewed the Auto Incentive Beach Parking Program for an additional 5 years. Originally launched in 2011, this program offers a free annual beach parking pass valued at $150 to any person who buys or leases a new vehicle or a used one valued at over $20,000 at a local auto dealer in Huntington Beach. The pass allows the person to park their newly owned vehicle in any city beach parking lot for 12 months.   

The purpose of this program is to promote local car sales and prevent sales tax leakage to dealers in other cities.  This is particularly important since car dealers are the largest sales tax generators in the city.  The pass has the added benefit of promoting local tourism to our beaches and downtown shops and restaurants, potentially generating additional local business support.

Participating auto dealerships include:  

  • Car Pros KIA HB 
  • HB Chrysler, Dodge, Ram 
  • HB Hyundai 
  • HB Mazda 
  • McKenna Volkswagen 
  • Surf City Nissan 
  • DeLillo Chevrolet 
  • HB Ford 
  • HB Jeep 
  • McKenna Subaru 
  • Norm Reeves Honda 
  • Toyota of HB 

24,600 vehicles are sold annually in Huntington Beach, which generates about $8-9 million in sales tax revenue. The City Council approved to continue the program for another five years and sees it as a benefit to give back and support the city’s car dealers as well as downtown businesses. So if you are looking for a new vehicle, check out one of the participating dealerships in Huntington Beach at beachblvdofcars.com and get the added benefit of a free annual beach parking pass. 

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